Mission and Vision

Mission

We are Radenska!
With passion in our hearts and respect for local tradition we constantly look for new ways to create positive moments in everyday life.

Vision

Radenska as respected innovator, HORECA challenger and a strong player in retail, will become one of the three leading manufacturers of soft drinks in the Adriatic region by 2022.

As a company that offers innovations and brands with strong emotional value, with aim of creating added value, we continue to connect employees, business partners and consumers.