Three new brands in Radenska portfolio

Kofola ČeskoSlovensko, one of the leading soft drinks producers and manufacturers in Europe, informed the public about acquiring the soft drinks range from Badel 1862, a prominent Croatian manufacturer.

Marián Šefčovič, general manager of Radenska and Adriatic region manager within Radenska parent company Kofola ČeskoSlovensko expressed his satisfaction with the agreement and said: »We are pleased to continue our business relationship with Badel 1862, especially because we see a lot of potential in Croatian market to make our next step and establish our full soft drink portfolio in the Adria region. Managing legendary brands with rich history and tradition is a specialty of Kofola so Voćko, Nara and Inka will be excellent additions to our portfolio.«

Šefčovič also stated that the new partnership between Kofola ČeskoSlovensko and Badel 1862 is extended  through distribution in the HORECA segment.

Radenska is one of the biggest mineral water producers in the Adriatic region where its name was once, and in many places still is, synonymous for mineral water. Its main product is the world renowned Radenska Classic premium class mineral water, which is supplemented by a varied portfolio of waters and soft drinks, such as Ora and Pepsi. In spring of 2015 Radenska became part of Kofola ČeskoSlovensko Group family. Kofola ČeskoSlovensko  is one of the leading European soft drinks manufacturers with seven manufacturing plants and employing 1900 people in Slovakia, Czech Republic, Slovenia and  Poland. Kofola ČeskoSlovensko is known for its positive relationship and respect of local brands and local culture and has brought new life to many brands of non-alcoholic beverages in the aforementioned countries.