Radenska through time

1833
1865
1869
1870
1882
1884
1890
1920
1923
1936
1938
1945
1960
1961
1962
1964
1966
1968
1969
1971
1972
1978
1980
1981
1983
1986
1990
1995
1996
1997
1999
2000
2002
2005
2006
2008
2009
2010
2011
2012
2013
2015
2016
2017
2018
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9 0 1 2 3 4 5 6 7 8
9 0 1 2 3 4 5 6 7 8
9 0 1 2 3 4 5 6 7 8
1833

A student of medicine, Karel Henn, discovers the spring of mineral water.

1865

PhD Karel Henn buys out the land and starts searching for the main vein of the mineral water spring.

1869

The first clay bottles are filled with mineral water.

1870

37,000 bottles of mineral water have already been filled and sold.

1882

The launch of healing tourism based on mineral water.

1884

The start of the exploitation of Petanjska mineral water.

1890

The new railway from Radgona to Ljutomer replaces the expensive and slow transport by horses and the company sells 1 million bottles that very same year.

1920

A dwarf appears on the labels of Radenska mineral water.

1923

Radenska mineral water gains the reputation as healing water.

1936

The initiation of the three hearts brand logo created by the author Milko Bambič from Trieste.

1938

The sale of 10 million bottles of Radenska water, which was the result of a successful and efficient advertising campaign in newspapers, leaflets, and brochures written in several languages. A modern pub for drinking mineral water was built – The Glass Hall.

1945

At the end of World War II, the company was nationalised and became a part of general public property. In 1947, Petanjska mineral water underwent the same procedure.

1960

Merging the activity of filling mineral water and healing activities to create the Radenska slatina Health Resort. The granting of the status of a healthcare institution to the entire company enabled the autonomous disposal of its own funds under the then legislation.

1961

The first mechanised plant, manufactured by the Simonazzi factory in Parma, Italy, for filling mineral water with the capacity of 4000 bottles per hour, is opened.

1962

At the celebration of the 80th anniversary of Zdravilišče Radenska Slatina, the outside pools including an Olympic-sized pool are opened, along with a renovated café, and a residential area with 34 small houses in the park in Radenci. The establishment of the Radenci Secondary School for Catering and Tourism.

1964

The health resort Zdraviliški dom is built with 120 beds, surgery rooms, laboratories, an x-ray, etc. In the forest of Zalog at Boračeva, a guesthouse called Jež is opened (now Lovski dom LD Radenci).

1966

Extensive geo-research is completed and new springs included. In November, the vocational school "Slatinar" opens its doors in Radenci. Twenty-one students from Radenska and Rogaška Slatina enrol in the first year.

1968

Plastic crates for bottles are introduced, replacing wood boxes and wired carriers.

1969

The 100th Anniversary of Radenska. A new filling line for 7,000 bottles per hour in the facility of Petanjci and an additional filling line for 12,000 bottles per hour in the Boračeva facility are opened.  A new monument by the sculptor Ferenc Kiraly from Lendava, symbolising the three hearts, is unveiled in Radenci.

1971

Radin Hotel is built in Radenci. The first category A hotel in north-eastern Slovenia. The launch of the first low – calorie drink, Deit, produced from Radenska mineral water.

1972

Radenska reaches record sales of mineral water in the amount of 217 million litres. Construction of a modern new filling plant in Boračeva begins. The integration of tourism in Pomurje under the auspices of Radenska.

1978

Production of the soft drink "Swing" begins. For the export markets, a new bottle with an aluminium cap is introduced.

1980

A factory for filling equipment is opened and an outbuilding for the Hotel Radin built – the Hotel Miral.

1981

One of most important sports events organised by Radenska is the traditional and international "Marathon of the Three Hearts", held for the first time on 30 May 1981; the starting and finishing lines were in front of the Hotel Radin.

1983

Filling and sale of the new low-calorie soft drink "Stil".

1986

New trademarks of mineral waters are introduced - Miral (low in minerals and carbon dioxide) and Radin (non-carbonated mineral water). A new soft drink "Šum" is introduced, based on artificial sweeteners, also intended for diabetics.

1990

A contract is concluded with Pepsi Co. on filling the licensed drinks from the Pepsi family. A new gasworks plant is opened. The sale of soft drinks in cans begins.

1995

Production and sale of iced tea begins, a success on the market within the segment of non-carbonated soft drinks.

1996

Radenska becomes a joint stock company Radenska d.d.  Radenci (short title).

1997

Reusable plastic bottles, the Radenska ACE vitamin drink and mineral water with juice for more demanding consumers are introduced. The spring water "Izvir" is also introduced. Radenska is the first on the Slovenian market to introduce the isotonic drink "Sprint".

1999

Radenska buys the trademark ORA and, under this trademark and starting in 2000, begins filling the soft drink "Swing". The trademark "Šum" is changed to "Stil" without sugar.

2000

Pivovarna Laško d.d. becomes the largest shareholder of Radenska d.d. Radenci and Radenska is, with its wide portfolio, the leading producer of natural mineral water and soft drinks.

2002

The sale of functional water with the trademark "IZVIR+" begins.

2005

Pivovarna Laško d.d. sells the healing activity of Radenska, that is the Health resort Radenci Health Resort, to the Sava Group d.d. and its tourist sector. The management board of Radenska d.d. moves to Boračeva into a newly-renovated office building.

2006

The sale of drinks under the new trademark "OAZA" begins.

2008

The reforming of trademarks Radenska Classic, Light and Naturelle, and Radenska Plus into functional waters is completed.

2009

140 years of Radenska. The launch of "Radenska Plus BodyShape".

2010

The introduction of the smaller packaging unit Junior Size, 0.33 L, in the PET material of Radenska Naturelle.

2011

The TV commercial for Radenska with Perpetuum Jazzile sets a new milestone for Slovenian TV ads with over 110,000 views on YouTube in the first three months.

2012

The introduction of the new packaging unit Bag in Box (BIB), with a capacity of 10 L, for Radenska Still.

2013

The launch of the new trademark Radenska IN.

2015

The company Kofola becomes the largest shareholder of Radenska d.d. Radenci.

The new trademark Radenska Beauty, functional water with collagen, is introduced.

2016

In 2016, the Radenska portfolio gains many popular Croatian brands, such as Nara, Inka, and Voćko. Radenska becomes the manufacturer and distributor of Pepsi, Mirinda, and 7UP soft drinks on the Croatian market.

The Croatian company Studenac joins the Kofola Group.

2017

Radenska is proclaimed the best employer in the Pomurje region.

2018

The new parent corporate brand Radenska Adriatic.

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